About Us
History
Zhoubin Mehr
Zhoubin Mehr Food Industries was established in 2006 with the aim of producing health-oriented and innovative food products. The company began its operations with the production of tomato paste and its derivatives, and over time, earned the privilege of collaborating with leading Iranian food brands such as SunGold, Baraka, Badr, Bijan, Yek-o-Yek and other reputable companies. Aligned with the health-focused policies of Health Investment Tamin Holding, Zhoubin Mehr has expanded its product portfolio to include items such as coffee and its derivatives, low-calorie nut butters, zero-calorie beverages, and diet-friendly sauces and condiments. Moreover, the development of specialized nutrition for patients, in collaboration with leading universities in Iran, is one of the company’s strategic objectives.
Zhoubin Mehr
Zhoubin Mehr
Mission
Our mission is to advance public health by sourcing and producing world-class medicines and supplements, grounded in cutting-edge science and international standards.
Vision
Our vision is to become one of the most trusted pharmaceutical companies in the region and a benchmark for healthcare innovation by 2030.
Values
Quality
Adherence to the highest quality standards at every stage.
Innovation
Continuous investment in R&D and emerging technologies.
Trust
Transparency and integrity with patients and partners.
Responsibility
Commitment to public health and the environment.
CEO
Dr. Alireza Kohan Hooshnejad, a Chemical Engineering Bachelor's degree holder from Amirkabir University of Technology, began his career in 2014 with CinnaGen. During his career, he has held significant positions such as Deputy of Quality Assurance and Qualified Person at Amad Plast Pharmed Holding and Executive Director at Sorinet Kish, a cosmetics and personal care company. Dr. Kohan Hooshnejad has been the CEO of Zhoubin Mehr Food Industries, part of HITCO Holding, since 2022. He applies his extensive experience in formulating the company's strategies.